about me


“Life is about capturing the moment in its beauty, and telling a story to every beautiful moment.” 




While a lot of photographs can be definitive of what was taken, only a handful can truly express the emotions that were immortalized. Because they are best shown when captured in the most unexpected moments.

Jo Lim is a Certified Wedding Specialist.  As the need for proper documentation for her business arises, she took photography lessons back in 2008 under Dennis Balangue with her trusty point-and-shoot camera. Falling in love with this form of art has driven her to enroll in more workshops  from the Basic Photography at FPPF under Ador Pamintuan and Cecilia Angeles to more specialized disciplines like food photography under Mark Floro & Ricky Ladia.

The idea of immortalizing one-of-a-kind moments in life and turning them into art is what drove Jo to pursue a career with photography.  Jo keeps her shots simple: expressions of life, as natural and unexpected as it can be.  From making food too good to eat to playing with lighting to show off one’s angle as the best, Jo has it all. One would be surprised to learn that Jo rarely directs her subject;  she lets her subjects be what they want to be and just shoots them in their natural beauty and candid moments.

With humble beginnings as VA and freelancing for other studios, Jo finally registered Candids and Poses Photography  in January 2009 and has established her name specializing in food & product photography, & events.

Today, Jo is usually clicking away and capturing most of the candidness seen in weddings, baptisms and kiddie parties and has commissioned projects for corporate clients such as Mocha Blends, Figaro to name a few.